Protein Gummies

This is a high-protein bear-shaped soft candy sports nutrition snack. It is an emerging protein supplement product in the overseas market, replacing traditional protein powder and protein bars. It focuses on being delicious and portable.

Core specification parameters

Flavor: Raspberry flavor, bear-shaped soft candy

Per serving nutrition: 100 calories, 17g protein, high protein, relatively low calories

Net content: 1.7 OZ (48g)

Slogan: Legit Protein. Legit Macros. Legit Delicious.

Translation: Real protein, precise macro-nutrients, delicious taste

Product efficacy & positioning

Supplementing protein: Helps with muscle recovery after exercise, suitable for fitness enthusiasts to fill the daily protein gap

Snack substitute for cravings: Used to replace candies and high-calorie snacks, suitable for those controlling calorie intake

No need to brew: Open the bag and eat directly, no need to add water and stir, very convenient for outdoor workouts, commuting, etc.

Product highlights & target audience

✅ Formulation advantages: Soft candy taste, solves the pain points of protein powder such as difficult brewing and poor taste

✅ Calorie control: Only 100 calories per serving, suitable for those on a weight loss diet or controlling carbohydrate intake

✅ Target customers: Fitness enthusiasts, those who need to add protein snacks, those who don't like to drink protein powder

This formula is mature and can be customized as OEM branding. It can be changed in terms of flavor, protein content, and packaging, making it very suitable for TikTok, Amazon cross-border e-commerce.